Ask most people what the most popular whiskey is in the United States and you’ll probably get some combination of Jack Daniels or Fireball. But in reality the #1 spot is occupied by Jim Beam, and a close second is Evan Williams. Today we continue the trip down the bottom shelf of the liquor store and see what’s the deal with one of the biggest brands of whiskey that seemingly no one has ever heard of.
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The craft spirit industry has exploded over the last few years and Austin, Texas is no exception. With the number of distilleries increasing every year and people looking to cash in on the popularity it gets increasingly harder to figure out which distilleries are worth the time. Good news: we’ve done the leg work for you!
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When I started reviewing whiskey, I decided to stroll through my local liquor store and buy anything that claimed to come from Texas. I figured a local approach would be a good start, and most Texans enjoy Texan things so it would be a match made in heaven. Some of these local finds have turned out great, others have been disappointing or downright misleading. And Red River Texas Bourbon Whiskey is certainly an interesting story of its own.
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There’s a certain level of excitement that comes with a distillery’s first aged product. Considering that most small businesses don’t even make it past two years, getting to the point where you have a properly aged bourbon in your catalog is a remarkable achievement and proof that you’ve got a business that works. Still Austin Whiskey Co. recently celebrated this milestone, and being fans of their un-aged stuff, we naturally had to try their first aged product.
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The great mysteries of the modern world: Who was DB Cooper? What happened to MH370? And who the hell keeps buying flavored whiskey? Thanks to that last mystery, I once again took a trip along the bottom shelf of the liquor store to try and make sense out of Jim Beam’s Red Stag offering.
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Jim Beam is the most popular bourbon in the United States by sales volume. But while the standard edition of their bourbon might be ubiquitous, there’s a wide world of bourbon in their catalog to try. Today’s choice is their award winning Black edition.
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If aging in a charred barrel makes for good drinking, then aging in TWO charred barrels must make for amazing drinking. Or at least, that’s the logic that brings us the Jim Beam Double Oak edition.
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There’s something to be said for being the first. Garrison Brothers was the first to come out with a Texas distilled and aged bourbon, but in the intervening years there have been plenty of others who have followed their path. The question is: how well does the original hold up?
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I found Bastille 1789 Whiskey in a French cafe in San Francisco (specifically, the aptly named Cafe Bastille). I’d never heard of a French whiskey before and was instantly intrigued, ordering a couple glasses of it to accompany my beef bourguignon. I wasn’t sure what to expect, but one sip and I was intrigued — clearly, I needed a bottle of my own to review.
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American whiskey? Absolutely. Scottish whiskey? You bet. Japanese whiskey? Bring it on. But French whiskey? The folks at Brenne Whiskey are working to make the name for French whiskey, so today we decided to find out how they’re doing.
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